Keegy United States - About.com Advertising: Secrets of a Successful Online Press Room

Secrets of a Successful Online Press Room

Companies often neglect one of the easiest vehicles for free publicity: an online newsroom. Building a buzzworthy newsroom on your company website is a key part of managing your own... ...

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About.co...ertising — June 09

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GM Launches Reassurance Campaign

General Motors may owe over $160 million to its ad agencies but that's not stopping the company from starting a new ad campaign. After filing Chapter 11 bankruptcy earlier this... ...

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About.co...ertising — June 04

2 Votes vote

Study Finds Print and Online Advertising Are Most Effective

The Future of Advertising Project, from the Wharton School and the Advertising Research Foundation (ARF), finds that print and online advertising are the most effective mediums. The study also found... ...

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About.co...ertising — June 01

2 Votes vote

Dell's 'Della' Site Blasted for Its Marketing Approach

Dell's launch of Della, a website marketing Dell's netbooks to women, isn't giving female consumers a reason to whip out their credit cards. From MSNBC's Let's market PCs like... ...

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About.co...ertising — May 28

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Build a Media Newsroom Journalists Turn to First

Journalists are constantly scouring the Internet for buzz worthy news. Does your media newsroom give them the info they need? A company without a content-rich media newsroom is missing out on... ...

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About.co...ertising — May 26

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Finding an Advertising Job in a Bad Economy

There are plenty of ways to find a job in advertising. You can work at a full-service advertising agency, in-house agency or freelance to get your foot in the door. The... ...

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About.co...ertising — May 21