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Don't Be the Next Viral Marketing CasualtyViral marketing is a fantastic thing when it works and works in your favor. It's free, it's effective and it gets results. There are millions all over the world that share their passion about companies, products and services. They also share their viewpoints and opinions rather openly. Wh... |
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Are You Interacting or Interrupting Potential Customers?Marketing is changing and if you are stuck in the old patterns of marketing you may be taking your business down a destructive path. Consumers want more engagement and interaction from those that they buy from. Our consumers have faced an overstimulation of marketing messages over the last sever... |
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Protect Your Brand From Employee Sabotage With A Social Media PolicyI'm going to ask that you allow me to step up on my soapbox for a minute this week. When I hear of companies that have suffered from brand sabotage at the hand of an employee or employees it infuriates me. I suppose it's because I've been an entreprenuer most of my career and in that career I ha... |
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Integration of Social Media and Search Engines = Marketing PowerhouseYour use of Twitter and Facebook in marketing just became more important. Deals with major search engines like Google and Bing have just been inked. If there was a ever a time to start paying attention it's now. What does this mean for you and your business? It means that Twitter and Facebo... |
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Understanding the Media Buying Process Step-by-StepI love good news and I have a little to share with you today. Advertising Age is reporting a possible blue sky on the economic horizon. This blue sky has been long awaited by many of us in the advertising and marketing world. I'm not saying we are out of the woods, but optimism is bound to be ... |
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Miley Don't Be a Quitter - Five Things You Should Consider When it Comes to TwitterIt's breaking news this morning and has been on every news show - Miley has quit Twittering. Her reasoning is she wants some things to remain private - so I... ... |
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