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22 Mar

Marketing Question of the Week: Where Do I Find a List of Local Businesses?

Question: Can you make for us a list of marketing tools available for local businesses and rank it by efficiency? Answer: There are many ways to get a list of local businesses. The quality of the list will be determined on how you obtain the list. You can search online for local businesses....

Bury About.com Marketing February 22

Online Marketing A Necessity Not Just An Option

There was a time, not too long ago that advertising online was an option. There were some businesses that considered it, some embraced it and others just ignored it. In today's business world we are seeing a paradigm shift if you will. There are new online methods and techniques that are become ...

Bury About.com Marketing February 21

Do Your Marketing Materials Make the Grade?

Ok, quick pick up the last marketing piece that you did for your business.  Now ask yourself the following questions: Were you overwhelmed with calls? Did your in-store traffic increase? Did you see a spike in your online traffic? If  you answered no to...

Bury About.com Marketing February 11

Ten Ways Restaurant and Entertainment Industries Can Use Social Media to Market

Many businesses are trying to figure out how to use social media to grow their business and increase their revenue. The industries of restaurants and entertainment is no different. I'm always surprised at how many of these businesses are not using social media, but for most, it boils down to t...

Bury About.com Marketing February 03

Methods for Tracking Offline Marketing Efforts

I'm often asked "Laura, what is the biggest mistake companies make when it comes to marketing?" The answer is easy. The biggest mistake, I see is when a company doesn't track their marketing efforts. They simply spend their marketing budget and then they cross their fingers. There w...

Bury About.com Marketing January 28

Marketing Mistakes: Learn How to Avoid the Top 5

A properly developed marketing campaign can not only connect you with the right prospects, but it gets everyone talking about your company, your product, or your service. However, marketing mistakes can just as easily cost your business thousands of dollars. Learn about the top 5 mistakes commonl...


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