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Email Is Not Yet Dead: 9 Tips to Make It More EffectiveThere have been dire warnings about the death of email recently because of the increasing use of social media such as Twitter and Facebook. But it is way too early to declare the demise of our most effective online communication. After all, everyone with a computer, or even a mobile phone... |
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Align Mission, Competencies, and Resources for Better FundraisingAre your fundraising, mission, and resources in separate silos? Do you have donors or investors? Is your strategic plan feasible in light of your resources? Is your board realistic about its responsibilities? Are your messages convincing? These are key concerns for any nonprofit, but... |
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Nonprofits Should Use P.O.S.T. to Get Handle on Social MediaI read about the P.O.S.T. strategy in Charlene Li and Josh Bernoff's book, Groundswell: Winning in a World Transformed by Social Technologies. That book is directed primarily at businesses, but the P.O.S.T. idea really stood out for its simplicity and applicability to all kinds of organizations, ... |
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Three Free Ways to Boost Your Nonprofit Cred"Free." We all love that word. Fortunately, "free" is no longer just a gimmick. It's a movement, encouraged by thought leaders such as Chris Anderson, who wrote "Free: The Future of a Radical Price." Thanks to all of the generous organizations and gurus in the non... |
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Best Links: Nonprofit Transparency to Reducing Donor AttritionOpen Organizations. There is a lot of discussion right now about transparency in the nonprofit sector. Some organizations are jumping out in front of the issue by making more information available to supporters via various means. One method is through an online "dashboard," which ... |
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5 Suggestions for High Leverage Charitable GivingCharles Bronfman and Jeffrey Solomon, of the Andrea and Charles Bronfman Philanthropies, present two sides of the philanthropic equation in their new book, The Art of Giving: Where the Soul Meets a Business Plan. Bronfman is the philanthropist and founder of his family foundation, and S... |
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