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The Boy Who Cried "Click Fraud"The topic of click fraud does come up quite often, but only because the companies that are involved in trying to stop it are waving the red flag. What... ... |
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Esther Dyson Talks About Behavioral Targeting in WSJEsther Dyson's been involved in the online category since inception and she is widely recognized as a leader in the space. When she writes about the industry, it makes... ... |
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TV Gets Less EffectiveAccording to a report issued at MarketingVox, TV is decreasing in it's effectiveness as an ad vehicle. I, much like you, was suspicious of the methodology and the origination... ... |
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Get in The GameGaming is not necessarily as hot a topic as it was a year or so ago, when the Wii and Playstation 3 were all the rage, but it is still... ... |
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The I Love Lucy MomentI heard the term "The 'I Love Lucy' moment" recently and found it to be intriguing. It was used to refer to the time when the Internet will find a... ... |
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The Toolbox for Social MediaFrom time to time I like to help. I like to help you, whoever might be reading this column, to better navigate and understand the landscape of online media... ... |
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