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Fulton's and Rock Bottom Replaced by Enclave for Chicago ad:techNot that a few won't end up atop Rock Bottom at the end of the night anyway but it's nice to know that, for the first time in, like, forever, there will be a party at the Chicago ad:tech... ... |
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What Happens in Miami...Can Also Happen in ChicagoWhoa. Weren't we all just in Miami getting our interactive (and, um, other things) on at ad:tech? Indeed we were but now it's time for the Chicago version of ad:tech. OK, OK, so it's not hot, sunny, sand-filled Miami... ... |
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ad:tech Miami May Not Be Forever, but Boy, Friendship Is.I was in the hallway late yesterday, typing between sessions and recharging my computer at one of ad:tech's precious outlets, when a shadow fell across my monitor. It was Paige Dzenis of Brand Infiltration. She towered over me, smiling... ... |
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SEM is a Tool, Not a Divining RodHere's a taste of what I heard at ad:tech Miami's The State of Search in Latin America. ... |
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Hispanic Acculturation an Important Element in Marketing ToolboxThe ad:tech conference in Miami this week provided some great insights on U.S. Hispanic acculturation. Felipe Korzenny, Professor of Hispanic Marketing at Florida State University, John Gallegos, CEO of Grupo Gallegos, and Natasha Funk, Director of Research for Terra Networks... ... |
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In a Multiplatform World, Brands Must Be Present, RelevantMultiplatform marketing is about saturating the consumer's world with the brand's message. As noted by GM's Jaime de Valle, the old advertising adage "Fish where the fish are" has been flipped 180 degrees. Consumers are now the fishers, casting... ... |
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