Keegy United States - AttentionMax: Planning A Funeral? Purchase Your Casket At Costco

Planning A Funeral? Purchase Your Casket At Costco

I’m not easy to market to. I’m loyal to few brands. I shun most advertising. I’m a jaded consumer. (I think that’s what makes me more effective as a marketer.) Which is why I love Costco, the wholesale warehouse club. I can get good deals on a huge variety of necess...

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AttentionMax — Yesterday

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Interview With Caterina Fake

Caterina Fake, co-founder of Flickr and Hunch, recently gave an inspiring talk at Clickable’s Interesting Cafe, our monthly culture night and community open house. Below is a four-minute video interview I did with her after the group discussion. She shared insights on innovation, design and...

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AttentionMax — 3 days ago

2 Votes vote

Password-Protect Your Mobile Devices

I found Tuesday morning a BlackBerry on the ground while walking to the train station. I picked it up with hopes of returning it to its owner. There was no obvious contact information on the casing or the home screen, though I still had no problem identifying the owner. How? I easily accessed th...

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AttentionMax — 7 days ago

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No Costume? No Candy!

Halloween is a big deal for U.S. children as well as many adults. According to Wikipedia, Halloween is an annual festival celebrated on October 31. It has roots in the Celtic festival of Samhain and the Christian holy day of All Saints, but is today largely a secular celebration. Dressing up in c...

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AttentionMax — November 01

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Inward Versus Outward

One of my strengths as a marketer is my outward focus. I love to evangelize and sell the dream. I love to get out in front of crowds and cultivate inbound advocacy and love. I love driving thought leadership and building a stellar external reputation that greases the skids for products and servic...

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AttentionMax — October 30

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Resurrection Of The Handwritten Letter

People obsess over the latest flavors and innovations in digital communication and interactivity. I’m talking about everything from new email technologies to social networking tools, even new hybrid interaction platforms like Wave. Many of these innovations are exciting and have permanently...

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AttentionMax — October 24