Keegy United States - B2Blog: Five nails in the Trade Pub coffin

Five nails in the Trade Pub coffin

Here is another voice putting to words the paradigm shifts we have been witnessing in the last few years. But the important point is noting that things HAVE changed, and that we need to act accordingly.Tom Pick at WebMarketCentral Blog asks rhetorically Will Content Marketing Kill Trade Publicati...

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B2Blog — 8 hours ago

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Some new words, and one surprisingly 'old' word

The InfoCommerce Group just wrapped up their annual "Data Content" conference. In their weekly email, a list of new key words for the online database industry was offered up:EmbedmentAggregationGood EnoughCurationPlatformsHumansAt the end of that list was this zinger:"There are oth...

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B2Blog — 3 days ago

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Good shows make lively marketplaces, even in suffering industries

Last week we were at an trade show for automotive test market. Sounds like a scary place to be in 2009. Or more likely, a scary place to be spending your marketing money. The show floor was probably 20-25% smaller, and our booth became the last booth in the far corner. And who wants to be in the...

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B2Blog — 5 days ago

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Guest post: A marketer's advice for job hunting

Wow, seven years of B2Blog.com, and my first guest post!One of my regular readers, Adam Oakley, was recently downsized out of his B2B marketing position. As much as I was concerned for him, I was also curious as to his experience looking for a new job. Now he has a new job marketing software, a b...

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B2Blog — October 15

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Seth, fill THIS out!

Seth was swinging his guru-hammer awfully close to me today: Seth's Blog: Promiscuous dispersal of your email address:"I just went through the hassle of trying to get some B2B firms the details needed to give me an informed quote on a project.I visited eight sites. Six of them hide their ema...

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B2Blog — October 06

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Marketing automation? Shoot yourself in the foot?

There are two new technologies that professional marketing types are all a-buzz about:1. Social media2. Marketing automationSocial media is something you can experience for yourself and decide where you fit in.Marketing automation is a bit more vague. What am I automating? How does this replace w...

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B2Blog — September 30