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Dealing with multiple phone numbers in Google LocalGoogle Local has a different algorithm to the main Google search engine and requires different optimisation methods. The main ranking factors for Google Local include elements such as citations and customer reviews as well as the usual link factors and the expected address and geographical factor... |
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Bulk verification in Google LocalWe’ve been doing a lot of work with Google Local recently and have come across a lot of challenges. In the next few weeks we’re going to be covering some of the issues on the blog. Google allows businesses to add new listings or claim existing listings via the web interface but for bu... |
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Future Twitter trendsIt’s fair to say that we are now surfing the crest of the first great Twitter wave. Slight tweaks to the interface (the recent introduction of lists) don’t disguise the fact that growth in US user numbers has stalled. Multi-million dollar deals with Google and Bing, as well as transla... |
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Google patent granted: Rank adjustments via click dataGoogle has this week been granted a patent for adjusting search rankings based on click data for related queries. The patent, entitled Rank-adjusted content items, talks about the same types of query refinements we discussed earlier this month in the satisfaction rates post and in previous brand ... |
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Social search and Sidewiki – not game changing, but the game is changingPR industry bible PR Week caught up with the debate about Sidewiki this week. While it isn’t the best idea Google has come up with (the company needs to balance user experience with its business relationships) and is a serious headache for pharmaceutical companies, it isn’t all that b... |
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Optimising for Google Social SearchGoogle announced a new service yesterday called Social Search which shows search results from sites owned by the searchers online friends. Currently an opt-in service but widely expected to go live over the next few months it cements the need for brands to have a Twitter account, Facebook page &a... |
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