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Viral videos – can you catch the bug twice?Everyone loves a good viral video and when successfully executed they can deliver a real boost for your brand – spreading a message or just getting you mentioned and noticed. But can you replicate viral success time and again? The question came to mind when I heard that one of my favourite ... |
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Analysing Bounce Rates & Satisfaction RatesMost people are in broad agreement that the brand update is about maximising satisfaction rates and making sure as many of your visitors find what they were looking for at your site rather than having to go to Google and search again. However some people are looking at satisfaction rates and thin... |
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You ARE a Law Breaking Black Hat. Yes YOU!This new dilemma was highlighted to me yesterday as I tried to update my LinkedIn social profile to include my involvement with MajesticSEO. LinkedIn’s privacy statement is robust and reassuring, but they have a new beta section asking me to add details about my company. The&... |
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Google, please clean up Google NewsGoogle News is a strange product. On the surface you have some great features and a useful service but when you scratch the surface and use the search box it’s like stepping back in time. The entire Google News service is built around the fact that an editor has to manually approve every ne... |
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Google Analytics adds loads of new featuresWe know that Google has been investing heavily to take Google Analytics from being the best free analytics product to the best enterprise product and the first of the new features are being announced this week. Fantastic features such as engagement goals, improved custom variables, intelligence t... |
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Does it matter how bloggers are paid?The Federal Trade Commission (FTC) recently suck its neck out by suggesting bloggers who are paid, or otherwise incentivised to post should declare that interest as it is misleading to consumers not to do so (look here for an analysis). This brings up a whole raft of questions about the... |
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