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Social Networks: How can a brand benefit from them?Myspace, friendster, linkedin, facebook, youtube and many other online communities are getting more and more lines in the press and words such as social networks, viral marketing and word of mouth are becoming buzz words in most of agencies pitches.Although social networks are not new, since they... |
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Digital Marketing - US Hispanics & Latin America -
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In defense of TVSomething hard to imagine 10 years ago happened last week in one of the keynote speaking panels at Mixx 2006, a Senior Executive from a broadcast TV network justifying why it was still important to advertise on TV. Not long ago, on last year’s OMMA conference during advertising week 2005, P... |
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Why should I hire an Interactive Agency if I already have a full service one?I’m repeatedly asked this question by marketers. Moreover, I recently had the need to help building the case internally for one of the contacts I met with at a leading global player. I was surprised I was not able to find supporting articles online, as my initial idea was to provide third p... |
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Consumers write the script of The Coca-Cola Company's new ad for Fanta in MexicoUsually new branding campaigns tend to be calculated coporate messages, striving to establish a new image, in a way to renew a product, appealing to consumer's emotional values or perceptions about the brand. Trying to reshape them, to lead them to think that something is new about the product, t... |
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Online, for offline's sakesMost of the time we are approach by a client, they are thinking in running just an online campaign. Most of the time they think of online as an isolated resource. There are few companies exploring the power of multichannel marketing, which basically means driving audiences from offline (print, TV... |
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Microsoft Office 2007 Beta 2 launch in Latin AmericaSoftware Beta versions are a day to day thing for most IT profesionals and developers. It's a way to participate in the development, compatibility and usability testing of mainstream applications before they are release to market, while at the same time it provides them with the opportunity to ev... |
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