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Email disaster recovery or a better planning process?I periodically read MediaPost’s columns as they are one of the most reliable sources of information on trends in interactive marketing, particularly those dedicated to email and online advertisement. Last Thursday an article on email titled When a good e-mail goes bad, by Jeanniey Mullen fr... |
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Digital Marketing - US Hispanics & Latin America -
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Win a year vacation from cleaning!!!Over and over we go through the brainstorming process inside the agency looking for the most effective approach to face the challenges the client put on the table. That's what we live for, what we breath everyday.Sometimes agencies are lucky enough to work with a client that let them go beyond, t... |
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Half the money I spend on advertising is wasted, because you want to..."Half the money I spend on advertising is wasted. The trouble is I don't know why" is one of the most infamous phrase of advertisment, the worst part: it used to be true. John Wanamaker, considered one of the fathers or department stores and advertisement, said this more than a century ... |
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A personal introduction...After having registered this blog address for more than 6 months now, I finally decided to push myself to write the first few lines and promise me to keep drop here often as a way to keep in balck and white the hundreds of thoguths that go through my mind daily related to online marketing, mostly... |
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