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Thoughts on New FTC GuidelinesOn Monday, the Federal Trade Commission rolled out an update to its “Guides Concerning the Use of Endorsements and Testimonials in Advertising.” See some of the news coverage here, here and here. The official FTC announcement is here. The last time the guidelines were updated was 198... |
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Welcome, Jaimie!Prior to joining Federated Media as the Southwest Sales Director, Jamie was at Yahoo! for the past 3 years working primarily as the sales lead for Yahoo! Movies within the Entertainment Group. At Yahoo!, Jamie worked closely with advertising partners in the Entertainment category and over 100 key... |
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Welcome, Jamie!Prior to joining Federated Media as the Southwest Sales Director, Jamie was at Yahoo! for the past 3 years working primarily as the sales lead for Yahoo! Movies within the Entertainment Group. At Yahoo!, Jamie worked closely with advertising partners in the Entertainment category and over 100 key... |
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HP Input | Output with Chris AndersonToday at 3:00 om PT, check out Chris Anderson, editor-in-chief of Wired Magazine and best selling author of The Long Tail and Free!, in a live video "thoughtcast" about the ways that new technologies are effecting the traditional business world. Ask Chris a question by tweeting direct... |
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Welcome Deanna!Back in May I announced my intention to bring in a partner to help run FM's rapidly growing and evolving business. Today we're announcing that Deanna Brown is coming aboard as our new President and COO. See here for the official press release. Deanna is a consummate professional with ... |
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Aloha, JasonNearly four years ago I met Jason Weisberger through a mutual friend (and board member), and I knew I wanted him on my team. At the time we were tiny - just 8 or so folks - and we barely had a revenue model (we now have 88 and a very robust and growing revenue model!). Jason agreed to join us as ... |
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