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Guest Post: Michael Greene on How to Source Video Ad Creative

You may not know the name Michael Greene, but if you're a Forrester client or you read this blog regularly then you've certainly seen his work. As a researcher on our team, Michael produces some great research -- most notably on the topics of sponsorships and video advertising. Below, Michael sha...

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Forreste...ing Blog — Yesterday

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Case Study: The NHL Uses Tweet-Ups To Energize Its Fan Base And Reach New Audiences

[Posted by Nate Elliott. Follow me on twitter.] Yesterday we published a case study that I'm really excited about, covering how the NHL used tweet-ups to create excitement for the 2009 Stanley Cup playoffs. The league worked with fans to organize a series of events that took place simultaneous...

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Forreste...ing Blog — Before yesterday

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Less Is More For MSN.com

[Posted by Shar VanBoskirk] Last night Microsoft launched a new look and feel for msn.com to a limited number of consumers. The new design will roll out to the mainstream in January. Forrester got a sneak peak of the new-and-improved interface in October. Here...

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Forreste...ing Blog — Before yesterday

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Why Are Marketers So Bad At Measuring Social Media?

[Posted by Nate Elliott. Follow me on twitter.] Marketers don't think they're very good at measuring social media. When my colleague Emily Riley asked marketers to rate their ability to measure the impact of their social media initiatives, the average grade they gave themselves was 4....

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Forreste...ing Blog — 5 days ago

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Get Ready for Holiday Social Engagement Now

If you have holiday marketing plans that include a social media campaign, you're not alone. Between viral videos for new products, Facebook communities for fans, and tweets for midnight sales and other deals, every product marketer out there has something planned. Wh...

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Forreste...ing Blog — 6 days ago

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Consumer Forum Recap: Clients Share Their Challenges

[Posted by Neil Strother]I enjoyed the many conversations I had with clients this week at Forrester's 2009 Consumer Forum in Chicago. It was interesting to listen to some of the best in the interactive marketing business. They shared with me the challenges they face regarding mobile strategy, bud...

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Forreste...ing Blog — October 30