Keegy Brazil - Forrester's Marketing Blog: Email Marketing Service Provider Wave

Email Marketing Service Provider Wave

I continue to work on the long awaited ESP Wave report, and yes we do plan to publish it before the end of the year. This Wave has more vendors than any of our earlier ESP Waves. It includes the following 15 vendors: AcxiomAlterianBlueHornetClickSquaredDatran Mediae-DialogEmail...

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The Future of Agencies: What Do You Think?

[Posted by Sean Corcoran] Follow Me on We’re in the process of pondering a very important question in the industry today: what is the future of agencies? Agencies have played such a crucial role in helping companies market their products and services for more than a century....

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How Industries Spend On Interactive Marketing

[Posted by Shar VanBoskirk] I dedicate this blog post to anyone who has read Forrester's interactive marketing forecast and thought, "well that's great, but how are interactive marketers in *my* industry spending on interactive tools." I've just published the US Int...

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Google Grabs AdMob To Push Further Into Mobile Advertising

[Posted by Neil Strother]Google has just announced an all-stock deal to purchase mobile ad network AdMob for $750 million in a bid to solidify its position as the leader in mobile advertising.By acquiring AdMob, the search giant gets a mobile ad network that has leveraged the power of the mobile ...

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Guest Post: Michael Greene on How to Source Video Ad Creative

You may not know the name Michael Greene, but if you're a Forrester client or you read this blog regularly then you've certainly seen his work. As a researcher on our team, Michael produces some great research -- most notably on the topics of sponsorships and video advertising. Below, Michael sha...

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Case Study: The NHL Uses Tweet-Ups To Energize Its Fan Base And Reach New Audiences

[Posted by Nate Elliott. Follow me on twitter.] Yesterday we published a case study that I'm really excited about, covering how the NHL used tweet-ups to create excitement for the 2009 Stanley Cup playoffs. The league worked with fans to organize a series of events that took place simultaneous...

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