Keegy United States - Forrester's Marketing Blog: Facebook Acquires Social Veterans in FriendFeed Deal

Facebook Acquires Social Veterans in FriendFeed Deal

[Posted by Jeremiah K. Owyang]Facebook makes a play and acquires Friendfeed, a sharing and aggregation tool that helps people find out what their friends are doing. Read Friendfeed's announcement, and Facebook's blog post. A few months ago the Facebook and Twitter deal fell apart, and F...

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Forreste...ing Blog — August 10

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The Agency Landscape Is Coming To A Crossroads

by Sean Corcoran Today we published the Forrester Wave™: US Interactive Agencies – Strategy And Execution, Q3 2009. The objective of this wave was to identify the top interactive agencies in terms of their ability to develop interactive strategy as well as their capabilities in...

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Forreste...ing Blog — August 07

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Mobile Marketing Not So Daunting with Best Practices

[Posted by Neil Strother]Heads-up on a new report up on our site on mobile marketing gaining strength, even in this down economy: "Best Practices: Mobile Marketing." (If you're a Forrester client, it's available in full.)First, many mobile marketing budgets are growing, according to a ...

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Forreste...ing Blog — August 06

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When Bloggers Have Their Own Agents

[Posted by Jeremiah K. Owyang] I recently spoke to a brand that sells women's products, and told me that a few bloggers approached them to sponsor their travel costs to attend uber popular Blogher. This particular brand didn't accept the offer, but I do know of others, such as Intel sponsorin...

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Forreste...ing Blog — August 06

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Why I like the SIM Score

If you are like most marketers I talk to, you are probably trying to find a reliable way to measure the effects of your social marketing efforts. One of the tactics I typically recommend is to use a listening platform to understand and benchmark the scope and quality of conversations happen...

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Forreste...ing Blog — July 31

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Microsoft/Yahoo! deal; more search competition=a good thing..

[Posted by Rebecca Jennings] This afternoon's Microsoft/Yahoo! search deal ends months of discussion and speculation as to how and when these two giants would finally work out how to work together, after the rebuffing of Microsoft's bid to buy Yahoo! last year. Under the terms of the 1...

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Forreste...ing Blog — July 29