Keegy United States - IndiAdRant: Hip Hop Grannies and Generational Mash-up

Hip Hop Grannies and Generational Mash-up

One of the entities under The Futures Company is Yankelovich - a leading consumer research company that has helped marketers understand consumer values and behavior since 1958. It has also done pioneering work in 'generational marketing'!It's pretty cool that I am now working on projects with the...

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IndiAdRant — October 09

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Kreatve Inside

At my company, am a part of a 'creative committee'...Currently, we are doing an all office audit of what are some of the creative stuff we have done in the recent past... Since the entire exercise was about being and acting creative...tried making a video out of it. It hasn't come out that well t...

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IndiAdRant — October 09

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Anti-boredom Dawai!

Friend of mine sent this...Cute and funny!Sending it to my mother!! ...

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IndiAdRant — October 05

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Finally the Outliers!

Finally I bought my own copy of the Gladwell book - Outliers! I just waited endlessly for the paperback and a discount(both together). Blink had made me cautious! Just managed to read some 3 chapters in a moving car! As with the Tipping Point,interesting observations replete with loads of stories...

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IndiAdRant — September 29

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Tweet What You Eat and Other Thots

Was having an end of day quick chat an with ex-planner-colleague on twitter. She is a great user of the service, I an on-and-off user/critic/admirer:-)And then in the morning discovered this small factoid about 'How Twitter may help you shed some extra kilos!'Slim people worldwide are now posting...

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IndiAdRant — September 27

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Faults of Argument and Parallel Thinking!

One of my colleagues had a great argumentative mind. He would impeccably find 'fault' with every concept and idea. And yet, having found the 'fault' in reason/concept, he would fail miserably in building something new.As I look back at many of the professional relationships I have had in Indian a...

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IndiAdRant — September 23