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Landing Page Optimization TipsCreating a great and targeted PPC (Pay per Click) campaign is only the beginning towards driving traffic, generating leads and increasing conversions. The initial seconds after someone has clicked your ad are the most important towards convincing the visitor that they should stay on your page and... |
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Google Search Algorithm and Developments from Matt Cutts at PubConOptimum7 was at the PubCon Search Marketing Conference, which was held in Las Vegas, NV on November 7-14, 2009. This was our first time at PubCon. The sessions in the conference included topics from Search Engine Optimization to Affiliate Marketing and basic technical aspects of Search Marketing ... |
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Increase Your Link PopularityIf you’d like to make your site more visible, one of the primary things you need to do is to increase your link popularity. Link popularity, to put it simply, is a measure of how many legitimate links point to your site, how good those links are, and how much apparent value they add to your... |
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SEO Friendly Website DesignYou may not realize it, but some of the advanced design techniques that you use for your website, such as Flash, or heavy use of frames may actually be hurting your SEO rankings. When designing a website, it is important to make informed decisions about each design element in order to optimize th... |
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What Is a National SEO Campaign?Your problem: you are located in Small Town, USA and manufacture hand-blown glass vases. You want to sell your product throughout the nation, but your current website just isn’t netting you results. In fact, when you try to search for yourself, you realize your website is ranked number 453 ... |
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What is Local SEO?Even Internet pros sometimes forget about the benefits that can be gained from utilizing local SEO techniques. The Internet is a big place and encompasses the entire globe while your business is likely located in just one small corner of the world. This is especially true if you have a “rea... |
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