Keegy United States - Lightspeed Venture Partners Blog: Lessons from leaders in virtual goods

Lessons from leaders in virtual goods

Worlds In Motion has a good summary of my panel today from the Virtual Goods Summit, where leaders in Asian and Western virtual goods social networks shared what lessons they had learned. ...

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Lightspe...ers Blog — October 31

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Speaking at Virtual Goods Summit – 15% off code

I’m speaking at the Virtual Goods Summit on Oct 29-30th. I’m moderating an all star panel including Min Kim from Nexon, David Wallerstein from Tencent, Bill Wang from Perfect World and Dai Watanabe from DeNa. Between them, these four companies generate around $1bn in annual revenues t...

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Lightspe...ers Blog — October 08

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Birthday greetings as a proxy for how communication is becoming more public 3.0

This is the third year that I’ve tracked my birthday greetings as they have moved from private channels to public channels, primarily facebook. As I noted previously, in 2007 and 2008; Social networks have changed the dynamic – it isn’t enough to wish someone a happy birthday, b...

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Lightspe...ers Blog — September 29

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Where will the next ad network breakthrough come from?

I’ve noted in the past that the four core competences of ad networks are: Aggregating Inventory Aggregating Data Targeting Sales Better targeting has historically been one core area of competition for ad networks, especially those focused on direct response advertising. However, as Anand R...

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Lightspe...ers Blog — September 24

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Awesome stats on social game purchasing

Andrew Chen has a guest post from Gambit that breaks down who is buying virtual goods and how much they are buying. The summary is that while teens spend substantially less per capita than people older than 20, they more than make up for it in volume. Read the whole thing and see the pretty char...

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Lightspe...ers Blog — September 24