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The Decline of Twitter.com; Not TwitterFor many people, Twitter is like Cinderella – the belle of the ball who will suddenly become a servant-girl again at the stroke of midnight. It explains why there’s a steady flow of reports that Twitter has plateaued or that Twitter is in decline whenever a report from Nielsen, comSco... |
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Sysomos: The Right Place at the Right TimeHaving been involved in three start-ups, one of the must-have elements is simply having the right product at the right time. When I co-founded Blanketware in 2001, we were focused on providing natural language search so people could find and use online services. Unfortunately, the Web 2.0 revolut... |
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The Recession’s Over….I ThinkIt goes without saying that things have been pretty grim economically over the past year – millions of people have been laid off or restructured, while consumer spending has plummeted as people decide to hold off purchases after a decade-long shopping spree. But there appears to be a few si... |
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Apparently, People Will Pay for Online ContentThere’s a lot of chatter about a Forrester Research report suggesting that 80% of Internet users in North America won’t pay for online newspaper and magazine content. This bolsters the contention that pay-to-play within the online content world is a non-starter. But what if you flip t... |
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Social Media is Not for EveryoneWith all the talk about social media, including growing signs there’s growing corporate interest, in climbing on the bandwagon, a question that begs to be asked is whether there are companies that shouldn’t bother with social media. While it makes complete sense for companies that sel... |
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All Aboard the Social Media BandwagonOne of the more interesting things to happen since the launch of ME Consulting in January has been the relatively modest amount of social media-related business. For the most part, my clients have been focused on more basic marketing and communications projects: branding and message, refreshed We... |
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