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Is Total Disclosure Really Necessary?

One of the pillars of the social media revolution over the past few years has been the enthusiastic and insatiable desire among tens of millions of people to talk about what they’re doing – everything from the need to have a coffee and how their cat is sick to views on world politics ...

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Mark Evans — October 30 09

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The Emergence of Twitter 2.0?

CNet’s Caroline McCarthy had a short, but interesting, story yesterday about Bijan Sabet of Spark Capital, who was talking at the 140 Conference about Twitter’s recent $100-million financing. (Spark is an investor in Twitter). Sabet said although Twitter didn’t need the money, i...

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Mark Evans — October 28 09

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Life Beyond “Conversation” and “Engage”

When I was in university, we used to play a drinking game while watching a movie. Every time a character said a particular word, you had to drink some beer. It made for pretty interesting cinema. If you played the same game during a social media or blogging conference using the words “conve...

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Mark Evans — October 27 09

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Is Facebook Getting Cool Again?

At BlogWorld Expo earlier this month, I sat in on a panel by Mari Smith, a Facebook evangelist whose enthusiasm is irresistible. It wasn’t that I had a huge interest in learning more about Facebook because, frankly, I’ve never got the Facebook bug. But someone suggested that Smith did...

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Mark Evans — October 26 09

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Google Wave: The Emperor’s New Clothes?

When Google unveiled Google Wave a few months ago, the excitement was palpable. The hype has been based on Google Wave’s potential to become a powerful personal portal (aka PPP) that you could configure to meet your specific digital needs and goals. But it’s difficult not to get the f...

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Mark Evans — October 24 09

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A Marvelous meshmarketing!

There’s an element of risk when you do something new – be it start a business, launch a blog, go back to school, buy a house…or create a new conference. This is probably why the mesh gang spent a long time thinking about whether we wanted to create a marketing conference. In t...

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Mark Evans — October 23 09