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The Gift - Savvy Merchant: A Must for Independent Retailers, Restaurateurs and Service EstablishmentsGuest post by John S. HarrisIt’s Thanksgiving Week and holiday decorations, seasonal recipes, holiday sales and special promotions start to scream at all of us. The charge is underway, and a big chunk of the action every holiday season is that special currency known as gift certificates, or... |
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Be Part Of My Next BookA couple of months ago, one of my readers was inquiring about the techniques I reveal in my top selling SEO book, SEO Made Simple. Specifically, she wanted to know how I learned the techniques that I share for achieving top search engine rankings quickly and easily.After some discussion, sh... |
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Use Testimonials And Guarantees To Make Buying DecisionsTrying to sell something online? There are a variety of barriers, both physical and emotional that keep people from buying. Over the weekend I received a wonderful testimonial from someone who recently finished reading my book. It reminded me of the power of testimonials.When individuals are c... |
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Organic Marketing Takes Hold: Social Media On The BrainThis week I had the honor of presenting with fellow consultant Kristina Dooley at the Independent Educational Consulting Association in Charlotte North Carolina. And one thing is for sure. These folks had social media on the brain! We had a great presentation filled with independent consultant... |
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Blogging - An Essential Part Of The Marketing MixIt seems as though I get more and more questions about Blogging. Should my web site also have a blog? What type of blog content should I publish? How often should I publish to my blog? Can I make money with my blog? These are all really good questions and the topic o... |
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Does Networking Make Your Stomach Turn?I don’t know about you but the word “networking” makes me want to cringe. Without hesitation, I form an image that might be akin to speed dating. I’m great in front of a large audience but don’t consider myself all that good at making small talk and meeti... |
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