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21 Nov

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The Loss Of Apprenticeships Is A Tragedy

I had breakfast earlier this week with Bug Labs CEO Peter Semmelhack, a friend who is passionate about empowering others to invent. He noted that his recent European travels underscored how apprenticeships remain a bigger part of life there versus the U.S. More important, that contrast highlighte...


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Time To Eliminate Vacation Policies?

There was quite a stir a few months ago when an internal presentation about how Netflix manages its internal culture was leaked across the Web. Among Netflix's more unusual policies was that it does not limit the number of vacation days that its salaried employees can take. My company has been ...


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A Simple Prediction For 2010

I've decided that making predictions in a climate which is so tenuous and conservative could be a futile effort.That being said, I have a sole prediction to make: next year, someone will finally bring a product to market that can prove the effect of online marketing on CPG purchases (awareness...


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Understanding Social Media 2.0: The Widget Is Dead

The Internet was around for many years before it got its "2.0" designation. Social media has been with us for a far shorter time, and yet it has already gone through (and is still going through) a major shift that everyone in marketing and advertising must understand; maybe it's even wo...


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How News Spreads Today: The Media-tization Of The Big Black Phone

When I was a kid, a phone ringing in the middle of the night meant only one thing: breaking news. As the curious, sometimes sleepless daughter of a newspaperman, I adored the nocturnal drama. Dad would rise up, have the conversation -- and, more often than not , get dressed, jump in the car and d...


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Caskets? Great Deals At Costco

'm not easy to market to. I'm loyal to few brands. I shun most advertising. I'm a jaded consumer. (I think these qualities make me a more effective marketer.) Which is why I love Costco, the wholesale warehouse club. But the creator of my favorite retail experience may have gone too far this tim...


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