Keegy United States - Online Spin: Marketing Inward Versus Outward

Marketing Inward Versus Outward

One of my strengths as a marketer is my outward focus. I love to evangelize and sell the dream. But that's only half the game. The other half is focusing inward. It's critical to pay equal attention to the gears that make the machine run, and ensure they're properly oiled. ...

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Online Spin — Before yesterday

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Smart Tech Will Boost TV Ad Effectiveness And Yield, Not Undermine It

many television operators and networks are wondering aloud whether they might lose some of their power in this new tech-transformed world. Will "smart" technologies undermine TV's "magic"? Will data-driven marketing undermine TV ad pricing? Will media owners lose as media buye...

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Online Spin — 3 days ago

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Who Said The Banner Is Dead?

One of the most frustrating aspects of being a digital media strategist is that recurring dialogue (or debate, depending on the mood) about the impact of advertising in television vs. the impact of advertising online. TV-centric marketers speak of the sight, sound and motion of TV vs. the limite...

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Online Spin — 4 days ago

2 Votes vote

Proving The Value Of Impressions

When a Web site is served up onto a consumer's computer, with an advertising unit on the page, an advertising impression is created. Advertisers would like to buy those impressions. Even if the consumer doesn't "click" on anything, there is value to advertisers in being able to reach pe...

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Online Spin — 5 days ago

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Marketers' Yawn: 'The Recession is Over'

It seemed to be another one of those weeks when "the-recession-is-over"speak spiked. In the media, on the train and in passing, the idea came up a lot -- and proponents spoke with such certainty. But emphatic proclamation does not make it so. Still, as with the best presumptive messagin...

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Online Spin — 6 days ago

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Handwritten Letters Work BECAUSE Digital Communications Don't

People obsess over the latest flavors and innovations in digital communication and interactivity. I'm talking about everything from new email technologies to social networking tools, even new hybrid interaction platforms like Wave. However, the growing volume of communications in digital form als...

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Online Spin — October 30