Keegy United States - Open for Discussion:

"Greenwashing" v. "Greenmuting: Which Is the Lesser of Two Evils?

There's a lot of buzz (and debate) these days related to the concept of "greenwashing." The recently released "Six Sins of Greenwashing" has only added fuel to the fire, and you can find lots of dialogue on the topic throughout the blogosphere. For example, an interesting ...

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Open for Discussion — December 06 07

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Telling the Facts After Reading Email Hoax about McDonald's USA Beef

By JC Gonzalez-Mendez, McDonald's Sr. Vice President, North America Supply ChainAs someone who has been with McDonald's for 23 years and with the supply chain function for 11 years, I was surprised when my friends, family and fellow McDonald's employees began to forward me countless emails they...

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Open for Discussion — November 14 07

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Corporate Citizenship and the War for Talent

I recently returned from a father-daughter weekend at my daughter's university. At the end of the weekend, while enjoying a nice meal with other fathers and daughters, I asked them if environmental and social issues were important to students at the university. "Yes," one of them sai...

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Open for Discussion — November 05 07

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Bee Good to the Planet: Reflections on this "Open Moment"

1) I'm very excited about the "Bee Good to the Planet" launch this week. What a terrific trio advancing the environment--McDonald's, DreamWorks and Conservation International (CI). I feel we are reaching a new level of environmental consciousness when the magical strengt...

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Open for Discussion — October 30 07

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LEED = Progress for the Environment

In reading some recent criticisms of LEED, I am reminded of the old saying, "perfection is the enemy of good." I have to agree, and I often see the reality of this sentiment in the CSR/Sustainability arena. Let's back up a bit. For those of you who don't know, LEED (Leadership in Ener...

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Open for Discussion — October 17 07