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Blockbuster Debuts Broadband Set-Top Box: Device 'Free' With Pre-Paid RentalsBlockbuster's newest gimmick is out of the gate: the MediaPoint digital media player by 2Wire can be ordered online or bought in some stores. Well, not exactly bought—the launch deal swaps the box for $99 in pre-paid rentals, 25 to be exact. Subsequent rentals start at $1.99. Blockbuster ch... |
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Gaming Company PlaySpan Picks Up $16.8 Million Second RoundIn-game commerce provider Playspan has closed a $16.8 million second round of financing. Previous investors Easton Capital, Menlo Ventures, Novel TMT Ventures and STIC all participated in the round, in addition to undisclosed sources. The Santa Clara, Calif.-based company will use the funds to bu... |
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eMarketer Slashes '09 Forecast Nearly In Half; 2010 Growth Won't Be Much BetterHere we go again ... Citing severe deterioration in the economy, eMarketer has dramatically reduced its 2009 online ad spending projections to only 8.9 percent growth, compared to the 14.5 percent gains it estimated in August. The revision was prompted by the latest Interactive Advertising Bureau... |
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NYT Claims To Have Figured Out Facebook As A Business Tool—At Least For One NightThe NYT is declaring that it cracked the code on using Facebook as a promotional vehicle. The company says that a branding campaign this month aimed at building Facebook fans around election news netted the paper "4.3 times the value of our spend," according to a memo by president Scott... |
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Ad Industry Roundup: Display's Death?; Glam Japan; Collective Media; 24/7 Real Media—Whither display?: The woes of online publishers and ad firms that rely on banner ads and the like have been adding up all year, but the economic crisis could push the format over the cliff. Some media execs see salvation though by promoting old fashioned "reach and frequency" as ... |
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Legal Watch: Prosecution Over Online Suicide?; Facebook Wins $873 Million Verdict Against Spammer-- Suicide streamed online draws legal scrutiny: Will there be legal action over the suicide of a 19-year-old who streamed his death on Justin.TV while some viewers tried to egg him on after he posted his plans on bodybuilding.com and others tried to save him? Civil lawsuits wouldn't be surprisin... |
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