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Google To Acquire Mobile Ad Network AdMob For $750 Million In StockGoogle (NSDQ: GOOG) has agreed to acquire AdMob, a mobile ad network, for $750 million in stock. Release. AdMob is considered one of the largest U.S. mobile ad networks, especially in terms of number of ad requests. However, it’s unknow... |
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CBS Interactive Bets On New, Larger Ad Unit, 'The Lightbox'Recent reports have suggested that display advertising is experiencing a tentative comeback, thanks in part to the adoption of larger ad formats over the past few months by publishers inside and outside the Online Publishers Association. CBS I... |
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Chinese Broadcaster's New Media Arm Gets A $25 Million InvestmentPhoenix New Media, the four-year-old new media unit of Hong Kong TV broadcaster Phoenix Satellite Television is getting an influx of funds from three investment firms. Morningside Ventures, Intel (NSDQ: INTC) Capital, and Bertelsmann Asia Inve... |
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The Music Business Lacks A Mass-Market StrategyWhat is interesting in the current scramble for the killer online-music business model is that there is an implicit assumption that the only place people would want to go from the CD is online or mobile. The iPod heralded a new paradigm in music consumption, but it has done little to counter the ... |
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The Deal's Done: EA Acquires Playfish For $275 Million Up-Front, Plus $100 Million EarnoutPlayfish said no once, twice ... but perhaps the third time was the charm. The hot social gaming company has been acquired by Electronic Arts, in a deal potentially worth $400 million. Previous reports pegged the price at around $250 million. ... |
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DealBook's Payday, Sort OfIn a much-anticipated (only by us media insiders) profile of NYT wunderkid Andrew Ross Sorkin, timed with his first book “Too Big To Fail” about the financial crisis drama, lots of details about the book, how it came about, and Sor... |
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