Keegy United States - Pinotblogger: the Capozzi Winery blog: Stop Saying “Trading Down”. It Makes You Sound Like A Tool.

Stop Saying “Trading Down”. It Makes You Sound Like A Tool.

After reading the latest issue of Practical Winery & Vineyard and seeing the term “trading down” misused by an un-named CEO no less than three times in one paragraph, I wanted to gouge my eyes out with my Dixon Ticonderoga 1388. Stop using it. Just stop. Saying that consumers are ...

Bury

Pinotblo...ery blog — Before yesterday

2 Votes vote

Über Wine Review #2 – Surprised By Excellence

My second review starts with the following words: A gorgeous dry white that was so aromatic and balanced that I thought it was an excellent example of Gewurtztraminer from Alsace, one of my favorite wine regions. Was I right? Click here to find out. ...

0 Comments Bury

Pinotblo...ery blog — 4 days ago

2 Votes vote

It’s Time For A Real Wine Advocate – Part 2

In my first lengthy missive on wine criticism, I went over the various flaws I see in the current system. In this post I’m going to outline a system that I believe takes the best of what has come before, and adds to it in innovative ways to create what I think is a more complete wine review...

Bury

Pinotblo...ery blog — 4 days ago

0 Votes vote

It’s Time For A Real Wine Advocate

There is a better way to review wine. It’s costly, time consuming and potentially embarrassing. No one will ever use it. Except me. I’ve always felt that wine reviews were lacking. Not because I’m sensitive to criticism, and not just because of the power of Parker or anything si...

Bury

Pinotblo...ery blog — October 22

0 Votes vote

VIDEO: Ask the Pinotblogger #2 – Am I Monogamous?

Funky intro and outro music by indie band Binaerpilot, Destroy the Popollution. Used with permission. ...

Bury

Pinotblo...ery blog — October 06

0 Votes vote

Why You Probably Suck At Social Media Marketing

I haven’t written about marketing in a long while. Know why? Nothing, and I mean nothing new is being said. But there has always been one guy who has consistently thought differently about “word of mouth marketing” in general and social media marketing in particular. His name is...

Bury

Pinotblo...ery blog — September 23