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Q&A With Avinash Kaushik, Google Analytics Evangelist & Customer Insight GuruAvinash Kaushik is Google's well-known and widely respected analytics guru. In this wide-ranging interview, he talks about his passion for metrics, why they're critical for success, and how search marketers can use analytics to take their campaigns to the next level. .... ... |
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Search In Pictures: Google México Party, One Republic @ Google & Pineapple 5KIn this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google México Campus Party: One Republic at Google: Y! Logo Flow... |
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Google Appears To Be Testing New Local AdWords PresentationMike Blumenthal received a screenshot that seems to show a test of a new presentation of Google local/geotargeted AdWords. Mike suggests this may be an expression of AdWords local extensions: This is AdWords and not Local Listing Ads, but the presentation (with the blue pushpin) is similar, sign... |
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Search Ad Keyword Lawsuit, Now Over PrivacyWe have covered many of the search ad keyword lawsuits aimed between competitors or directly at the search engines in the past. Nowadays, it seems like a new suit around this topic is filed weekly. Typically these suits go after trademark violations and the like, but a new suit is focusing on a... |
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Practical Tips To Prepare For Cyber Monday & BeyondCyber Monday is one of the most important (if not the most important) day to paid search professionals in America, and I’ve got some great tips and tricks to share on how to make the most of it. But first, I thought I’d share some history of the term I found at Wikipedia: The term &ld... |
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Google’s News Experiments & The Quest To Solve The “Read State” IssueHey news publishers. Stop acting as if your content only appears printed on dead trees and tap into the dynamics that the web offers. That’s a blunt summary of advice from Josh Cohen of Google News, from a wide-ranging interview with him on Google’s experiments with new ways of del... |
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