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Researcher Jim Jansen On The “Sex” Of Search Queries & PersonalizationIn this column, I’ll follow up on my conversation with Dr. Jim Jansen from Penn State and his recent investigation into behavior patterns that lie within a large data set of visitor and search advertising campaign data from a high traffic ecommerce site. In part one, Jim and I explored whet... |
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Is Web Analytics Easy Or Difficult?Two rockstars have emerged in the web analytics field to date. We all know who they are: Eric Peterson has demystified analytics for us, while Avinash Kaushik has helped us take it one day, or dare I say, “an hour a day,” at a time. And one of them says web analytics is easy [...] .... |
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Google’s Additional Discovery Method: RSS and Atom FeedsFor years, Google’s discovery of web pages was solely based on links. If a page had no links to it, Googlebot had no way of knowing about it and therefore, would never index it. Along the way, Google provided an option for submitting individual pages, but that wasn’t really a viable o... |
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Google Maps Makes Real Estate Search More VisibleGoogle continues to make real estate listings more prominent inside Google Maps, and in doing so, it continues to inch closer to being a full-fledged real estate search engine. The company announced today that a new “real estate” option has been added across Google Maps. It appears un... |
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Google Launches Comparison Ads, Starting With MortgagesGoogle’s now officially announced “Comparison Ads,” starting with a way for mortgage advertisers to have their products compared against each other but which may expand to other products in the future. “If you’re looking for a mortgage, you really care about a spec... |
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So What Are We To Make Of The “Ying” Search Delay?I got two calls yesterday from people asking what I made of the Yahoo-Microsoft failure to meet their self-imposed search-deal deadline (October 27). I said it was probably just a case of needing more time to work through some of the details rather than a warning sign that the entire deal was in ... |
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