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Hulk Hogan Visits Google KirklandJustin Uberti, Google’s tech lead who I believe leads the Google Talk team, posted on his blog that Hulk Hogan visited Google’s Kirkland office. Hogan made his visit on Tuesday, November 3rd, as a signing event for his new book, My Life Outside the Ring. Here is a picture from Justin... |
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How To Bid Profitably On Nonconverting KeywordsGoogle has a bidding methodology called Budget Optimizer that attempts to maximize the traffic you receive for the keywords in a campaign. This is useful for early buying cycle keywords. However, every keyword should be reaching some goal regardless of where it falls into the buying cycle. It was... |
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Local Newspapers Need To Embrace SEO To SurviveIt's no secret that newspapers have been struggling with the disruptive innovations introduced by Google, and this has resulted in some level of resistance and a circling-of-the-wagons mentality by the industry. But, what if they were to go in the opposite direction, with full engagement? Search ... |
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Calculating The True SEO Costs Of Major Site ChangesYour site will pay a penalty in search rankings when you make modifications to content, structure or domain name. Here's how to estimate what kind of hit you can expect to take, and how to minimize the damage. .... ... |
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Five Ways To Amp Up Holiday Shopping Season ResultsDespite indications that the U.S. economy is starting to turn around, low consumer confidence will undoubtedly have an impact on retail sales this holiday season, making every consumer’s online search, browsing and buying experience more critical than ever. The challenge for online retailer... |
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Business Owners: Are You Sabotaging Your Own Local Listings?As SEO rapidly becomes a core task for local business owners, there’s a new temptation to build advertising messages or tracking mechanisms into business listings on the web. Typically, this might mean adding a slogan or campaign tagline to a business name or changing an office address to a... |
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