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21 Nov

Benefit of the doubt

It's almost impossible to communicate something clearly and succinctly to everyone, all the time.So misunderstandings occur.We misunderstand a comment or a gesture or a policy or a contract.And then what happens?Well, if we're engaged with someone we like or trust, we give them the benefit of the...

Bury Seth's Blog 13 hours ago

The amateur scientist (that's us)

Many people buy a car (probably their single biggest discretionary purchase) based on slamming a door, kicking a tire and judging the handshake of a salesperson.We choose a surgeon based on the carpeting in his office and a politician by his hair cut.During the first week of swine flu vaccines in...

0 Comments Bury Seth's Blog Before yesterday

Embracing lifetime value

If you walk into a company-owned cell phone store to sign up for a contract, what are you worth?Given the huge gross margins at AT&T and Verizon and the standard two-year contract, I think it's easy to figure on more than $2000 in lifetime value.If you ran a business where a customer represen...

Bury Seth's Blog 3 days ago

Some books for November

Random thoughts from all over for those of us hungry for new ways to think. This month's list is here. The previous list was blogged in September. ...

Bury Seth's Blog 3 days ago


Breakthroughs and drips

There are only two ways to win in the market.You can create a breakthrough. A promotion so powerful that people can't help but engage. An innovation so remarkable, people can't help but talk about it. A pricing strategy or ad campaign that breaks the mold and is worthy of attention. This takes hu...

Bury Seth's Blog 5 days ago

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