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Take what you can get (?)When you're just starting out or when your organization is struggling or when the economy isn't hot, it's very tempting to take what you can get.You just graduated from law school and you have a lot of debt and the best job you can get is doing collections work. Should you take it?Your consulting... |
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Everyone is cluelessThe problem with "everyone" is that in order to reach everyone or teach everyone or sell to everyone, you need to so water down what you've got you end up with almost nothing.Everyone doesn't go to the chiropractor, everyone doesn't give to charity, everyone has never been to Starbucks.... |
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The unclicking 84%Mark points us to this great set of stats.Basically, all of the clicks for all the ads online come from only 16% of the surfers, and most of them come from just 4% of all internet users.So, if you optimize your ads for clicks, it means you're ignoring a huge population.If your business is built a... |
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When data and decisions collideUntil recently, most of the decisions we were called on to make were based on hunches, insight and a little bit of data. Occasionally, a field like direct marketing would develop into something quite data-driven ("I don't care if you like mailer one, Smythe, mailer #2 did three times, better... |
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Limited edition boxed set available today SOLD OUT![We ended up selling more than three a minute. You guys are so cool. We had a few counter problems, but it didn't effect the number we sold...they're all gone, 800 in total, and I won't be able to sell any more. Thank you for the energy and support!]It seems as though the Apple tablet is unlikely... |
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Ms. In-betweenThe either-or world continues to decay, confronted by a shifting economy and the tools of the net.It used to be easy to tell if someone was a journalist. Either you were or your weren't. So giving special privileges to journalists was easy. Parking permits, press badges, first amendment protectio... |
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