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How to protect your ideas in the digital ageIf we're in the idea business, how to protect those ideas?One way is to misuse trademark law. With the help of search engines, greedy lawyers who charge by the letter are busy sending claim letters to anyone who even comes close to using a word or phrase they believe their client 'owns'. News fla... |
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What's it like? (The sad story of the hot pepper)Can you imagine how difficult it was to sell the jalapeño when it came over from the new world?"What's it like?" you'd be asked.Well, it's like a pepper (of course, it wasn't. Black pepper is dried and tastes very different).Well, it's hot (no, it's not. Hot is a temperature, spi... |
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The first transactionDo you really expect that the first time we transact, it will involve me giving you money in exchange for a product or service?Perhaps this is a good strategy for a pretzel vendor on the street, but is that the best you can hope for?Digital transactions are essentially free for you to provide. I ... |
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Over the topYou never cease to amaze me.Just 48 hours after launching a review copy fundraiser for Acumen Fund, we have crossed the goal of raising $100,000.People gave far more than the minimum, which delighted but didn't surprise me.I'm going to keep the page up until 2 pm ET today for latecomers, and then... |
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Within reasonOften, someone will riff on a concept or approach that characterizes the revolution that we're living through online, and heads will nod. "Sure, that sounds great [insert idea here... like Free, or social media or permission or ideaviruses or empowered consumers or treating people with respe... |
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Is it too late to catch up?What if your organization or your client has done nothing?What if they've just watched the last fourteen years go by? No real website, no social media, no permission assets. What if now they're ready and they ask your advice? And, by the way, they have no real cash to spend...Here's a list of my ... |
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