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Brand Booster 21 Day 5: Brand PromiseThis is a statement describing exactly what your company does. It defines the environment from which the unique selling point is spawned. You have to craft a message to your customer telling them exactly what you do for them. This message is not something that leaves the company, it is for inte... |
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Brand PromiseThis is a statement describing exactly what your company does. It defines the environment from which the unique selling point is spawned. You have to craft a message to your customer telling them exactly what you do for them. This message is not something that leaves the company, it is for inte... |
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Brand PersonalityThe tone and attitude of the company. These are the characteristics that personify and create an emotional touch point. Exercise: Here you will need large Post-It-Notes®, and a newsprint flip chart. This again follows the same set-up and execution as the character values. But first we are g... |
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Brand Booster 21 Day 3: Brand ValuesThese values personify the essence of your company. They are the pillars that support your company. They are the values that truely represent your corporate brand. They will be values that are easy to honor in good times, but must be adhered to in bad times. These are the values that represent ... |
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Brand Booster 21 Day 2: Assembling Your Branding TEAMIt is very important that if you are taking the time and effort to address branding, you assemble a small group that have a stake in your company’s success to play a role in the development of your brand. This way you will get opinion on your prand from different perspectives. We would su... |
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Assembling Your Branding TEAMIt is very important that if you are taking the time and effort to address branding, you assemble a small group that have a stake in your company’s success to play a role in the development of your brand. This way you will get opinion on your prand from different perspectives. We would su... |
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