Keegy United States - The Social Organization: It's the Trough of Disillusionment and So Much More

It's the Trough of Disillusionment and So Much More

We're in for an interesting ride. The social software market is going through a bumpy patch. The 'trough of disillusionment' is the third phase of Gartner's Hype Cycle and I think we are in its valley in the social software market. For those that aren't familiar with the model, it's below:W...

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The Soci...nization — October 26

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The Social Media Fear Factor

For social media enthusiasts, it is sometimes hard to understand the trepidation and anxiety that social media engenders in others, particularly in the business world. The truth is - and this is coming from someone who is pretty immersed in it - social media does a lot of exposing. There are n...

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The Soci...nization — September 29

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The Opportunity Cost of Being Ungrateful

In business contexts, where we are often paying for things and delivering products or services based on contractual terms, it is pretty easy to forget the social graces that we might otherwise employ. I certainly have been guilty of this in my haste or impatience to finish something or get somet...

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The Soci...nization — September 15

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The Company Your Targets Keep

In the past, because relationships and influences used to be so hidden from view, we had few options but to go directly to the person we were hoping to influence - whether to sell them something, convince them of a course of action, get support, etc. Interestingly enough, except for people...

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The Soci...nization — September 08

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Thinking about Deaths, Endings, & Beginnings

My husband is in the news business - in New England - which means we were up early this morning on news that Senator Kennedy had passed. Interestingly he passed away late last night, on the anniversary of the death of my father from the same type of cancer. Both were great men - Sen. Kenned...

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The Soci...nization — August 26

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Growing a Community is Like Making Risotto

The power of communities is so tantalizing - the idea that a large group of people will all work with you to help make your products better, help other customers, and advocate to all of their friends is too intriguing to pass up. There are enough case studies to show that it is, indeed, possible ...

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The Soci...nization — August 15