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Online Copywriting - A GuideWiliam receives constant requests for online copywriting services, and so I thought I’d jot down a few things to consider when thinking about the content of your site, blog or tweets. The tone or “voice” of a business is critical in defining it’s bra... |
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Web Design Sydney | Wiliam Blog -
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Reading speed online getting your message throughStudies have shown that reading speed online is slower by 10-30% than reading speeds obtained offline. Now before you go ahead and encourage your audience to print a copy of the web there are ways you can maximise the reading speeds for your website and ensure your message is received. Utilise i... |
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Writing content for the webWriting for the web is very different from writing for print or other medias and needs to be treated differently accordingly. In general, the majority of your audience will arrive at your site from search engines such as Google or Bing and they will have a particular task in mind. Depending on... |
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The use of colour onlineThe importance of colour selection and coordination as it applies to Web design is often overlooked. Your colours are part of your message. And depending on which message you wish to convey, the colours you choose can support, emphasize, or contradict your message. "Marketing psycholo... |
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The use of colour on the webTechnically speaking, colors are the way our brain, by use of our eyes, interprets electromagnetic radiation of a wavelength between 350 and 750 nanometers. Electromagnetic radiation with a wavelength of over 750 nm is called infra-red, and radiation under 350 nm is ultra-violet&& O bo... |
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Methods of contact on a websiteIt is a given that your website will have some means of contact within it, whether it be phone numbers, contact forms, live chatting or a mailing address – the question however is what method is the best for your users and what are the options available. For the purposes of keeping t... |
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