United States

BuzzLogic Acquires Activeweave, Maker of BlogRovr

Web buzz tracking service BuzzLogic has announced the acquisition of Activeweave today. When I interviewed BuzzLogic, I called them the corporate Technorati (that actually works). They explain the BuzzLogic service as: BuzzLogic changes this dynamic (influence) by uniquely defining and measuring i ...

BlogRovR Parent Company Acquired by BuzzLogic

ActivteWeave, the parent company of BlogRovR, has been acquired by BuzzLogic, an online advertising software provider. BlogRovR CEO Marc Meyer and CTO Jean Sini will be joining BuzzLogic as part of the deal, with Sini also becoming the combined company’s CTO.

As you may recall from our previou ...

A Better Twist On Online Advertising: Buzzlogic Acquires Activeweave

Buzzlogic is an interesting company to watch. It tracks who is influential in the mediasphere, whcih can be a movable target. What is interesting is how Buzzlogic is trying to combine that with online advertising so that advertisers can target influential sites and the audience that they influence.

...

BuzzLogic buys BlogRovR parent to improve its advertising algorithms

In the world of online advertising, relevancy is king. Using metrics to determine the online influence of various sites, as BuzzLogic does, has worked well for the company. However, actually being able to follow a user as they traverse the web may provide even more useful data to determine what they ...

Blog 'influence' tracker BuzzLogic to acquire Activeweave

BuzzLogic, which tracks discussion of clients' companies across blogs and social-media sites and then pinpoints the most influential commenters, has announced plans to acquire software start-up Activeweave for the technology behind a browser plug-in it developed.

That chunk of code is BlogRovr, w ...

BlogRovr Acquisition by BuzzLogic Calls Data Portability Into Question

The innovative OPML browser plug-in BlogRovr is announcing tonight that it has been acquired by PR monitoring and ad sales startup BuzzLogic. It's a victory for all the startups who face hostile questions about "how are you going to monetize that?" and answer by pointing to the potential for data m ...

Buzzlogic To Track Reading Habits With Acquisition of Activeweave (BlogRovR)

Keeping track of what people are reading about a company’s products on blogs is an inexact science. BuzzLogic will try to make it a little more exact with the acquisition of Activeweave, creator of a popular FireFox browser add-on called BlogRovR that recommends contextual posts from your favorit ...