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Kraft Drops Name for New VegemiteKraft said it will hold a new naming contest for its recently introduced flavor of Vegemite after Australians voiced objections to one chosen-- iSnack 2.0.
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Kraft seeks new Vegemite name after iSnack2.0 crashes - FeatureSydney - It took less than a week for Kraft Foods to raise the white flag and give up on iSnack2.0 as the name for a new cheesy version of the breakfast spread Vegemite. It was the first variant of the breakfast table icon in 85 years and Australians... ... |
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Kraft ditches 'unAustralian' name for new VegemiteThe makers of Vegemite, Kraft Foods, have had to ditch the name of a new variation due to public outrage. ... |
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