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Polo Ralph Lauren Enters the World of QR CodesQR bar codes, mostly popular in Asia are beginning to slip into wider use. Ralph Lauren has introduced the quick response codes into print ads, mailers and store windows aimed at sending traffic to their new mobile commerce site. The codes, when scanned with a mobile phone with QR software will dir ... |
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Polo Ralph Lauren to launch shopping by cell phone (Reuters)Reuters - Is the tech-savvy fashionista ready to shop by mobile phone? Polo Ralph Lauren Corp hopes so. ... |
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Polo Ralph Lauren to Launch Shopping by CellphonePolo is the first luxury retailer to launch a mobile commerce site, hoping to stay ahead of a trend that is making its way from Asia to the United States. ... |
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