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10 Jul

Polo Ralph Lauren Enters the World of QR Codes

QR bar codes, mostly popular in Asia are beginning to slip into wider use. Ralph Lauren has introduced the quick response codes into print ads, mailers and store windows aimed at sending traffic to their new mobile commerce site. The codes, when scanned with a mobile phone with QR software will dir ...

Bury Psfk Popular august 17 08

Polo Ralph Lauren to launch shopping by cell phone (Reuters)

Reuters - Is the tech-savvy fashionista ready to

shop by mobile phone? Polo Ralph Lauren Corp hopes so. ...

Bury Yahoo! N...ogy News Popular august 17 08

Polo Ralph Lauren to Launch Shopping by Cellphone

Polo is the first luxury retailer to launch a mobile commerce site, hoping to stay ahead of a trend that is making its way from Asia to the United States. ...

Bury NYT > Technology Popular august 17 08


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