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Thoughts on New FTC GuidelinesOn Monday, the Federal Trade Commission rolled out an update to its “Guides Concerning the Use of Endorsements and Testimonials in Advertising.” See some of the news coverage here, here and here. The official FTC announcement is here. The last time the guidelines were updated was 1980. That’s ... |
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FTC Guidelines Raise Big Blogging QuestionsUpdate: The FTC is now saying that the $11,000 fine is not accurate, at least for the first violation. Fast company got some responses from Richard Cleland, assistant director, division of advertising practices at the FTC, who says:
“That $11,000 fine is not true. Worst-case scenario, someone ... |
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The FTC's guidelines raise ruckus, but are (mostly) unenforceableThe Federal Trade Commission published controversial guidelines for bloggers and Facebook and Twitter users, but they are largely unenforceable. The FTC’s rules are an encroachment on free speech, absurd in parts and far reaching. On the surface, the FTC’s laws boil down to disclosure:
The r ... |
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