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Yes, The CPM Is Holding Back Online AdvertisingLast week, Shelby Bonnie, former CEO of CNET wrote a great guest piece for TechCrunch, where he suggested killing off CPM as a measurement for online advertising. I'd go even further, and suggest that the obsession with CPM has seriously harmed online advertising. The key point is the one that ... |
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Daisy Whitney: Video: Online Video CPM's Keep Dropping, BrightRoll CEO SaysSince the company's launch in 2006, online video ad network BrightRoll has seen CPMs for video ads drop by $1 to $1.50 each quarter. "Prices have been inflated and there has been a false equilibrium about scarcity," BrightRoll CEO Tod Sacerdoti told Andy last week at the OMMA summit.Ce... |
