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Google Unleashes DoubleClick Ad ExchangeGoogle has announced the DoubleClick Ad Exchange, which it refers to as a real-time marketplace for helping online publishers and ad networks/agencies buy and sell display ad space. Prices in the marketplace are set in a real-time auction. Google says it has three principles for its approach ... |
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BernsteinResearch: DoubleClick's Revenue Stream Will Double To $500 Million In 2010Expectations for how much revenue Google’s fully-integrated DoubleClick Ad Exchange will generate are running high. By the end of next year, the revamped display ad sales platform could double DoubleClick’s revenue stream, says BernsteinResearch’s Jeff Lindsay in an analyst note... |
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Google’s DoubleClick Launches New Marketplace For Display AdsGoogle, which has dominated search advertising, is hoping to take over the display advertisement space by launching new DoubleClick Ad Exchange to create an open, real-time marketplace for large online publishers and ad networks and agencies to buy and sell display advertising space. In an annou... |
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DoubleClick Ad Exchange 2.0- Benefits for sellers and buyersGoogle Inc. announced the introduction of new DoubleClick Ad Exchange, a real-time marketplace that helps large online publishers and ad networks and agency networks to buy and sell display advertising space. It offers an open and transparent marketplace that aggregates buyers and sellers of onl... |
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Google rolls out revamped DoubleClick Ad ExchangeThe exchange allows publishers to offer excess ad inventory they can't sell to advertisers looking for a bargain. ... |
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Google Finally Links AdWords To DoubleClickGoogle is ready to fully leap into the display ad market, arguing it can do for that category what it has done for search. Ever since its $3.1 billion acquisition of DoubleClick two years ago, Google (NSDQ: GOOG) has promised to make it easy to manage both search and display sales as a one-stop s... |
