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Ask First: Behavioral Targeter Q Interactive Buys 'Opt-In' Marketer VenteQ Interactive, a performance-based ad network, has bought lead gen provider Vente. Terms of the deal were not disclosed. This is Chicago-based Q Interactive’s second purchase since acquiring e-mail marketer Postmaster General in July. Like Postmaster General, Omaha, Neb.-based Vente emphasi... |
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The End Of Marketer-Blogger Relationships?By Sean Corcoran The FTC made it official today.The proposal to update the guidelines governing endorsements and testimonials were approved and are now essentially the law. The bottom line is that anytime a blogger or any other endorser receives "material connections" from a comp... |
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Interactive Marketer Kyp Raises $9.1 Million Fourth RoundDigital marketing company Kyp has raised a $9.1 million in a fourth round funding. The London-based company, which also has offices in New York and San Francisco, plans to use this latest round to continue its U.S. expansion efforts. The funding was provided by individual investors. The company c... |
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Edward Gelsthorpe, Master Marketer, Dies at 88Mr. Gelsthorpe helped put products like Ban roll-on deodorant and Cran-Apple on shelves and was chief executive at Ocean Spray Cranberries and Hunt-Wesson Foods. ... |
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The New Influencers: A Marketer’s Guide to the New Social Media by Paul Gillin (Review)Paul Gillin writes with an almost feverish, utopian optimism about the "endless possibilities" of Web 2.0 that becomes irritating. ... |
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Search Marketer PM Digital Buys Optimizer SpinSharkOnline marketing shop PM Digital has bought search optimizer SpinShark. Terms were not disclosed. Despite all the attention of Google (NSDQ: GOOG) expansion into the display marketplace, search remains the more dominant category and is expected to remain that way for at least the time being. Sti... |
