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BehindTheMedspeak: Is it dangerous to use expired toothpaste?File under "Things that keep us up at night." Donald G. McNeil Jr. went deep to find the answer and reported his findings in the November 17, 2008 New York Times Science section "Q&A" feature, which follows. Timely Toothpaste Q. What happens if you use toothpaste that... |
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FRINGE Episode 10 “Safe”Check out some pictures from FRINGE Season 1 Episode 10, “Safe” airing this Tuesday, December 2, at 9pm on Fox. Safe is the last thing I think Fringe is about so I am curious to see what this episode is going to turn out. You can watch a promo from Fringe “Safe”... |
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Motrin's Mommy Headache: A Lesson in Social Media ExperimentationJohnson & Johnson thought it would be a no-brainer to post a short video as the leading edge of an ad campaign for Motrin that was aimed at young mothers. Instead, its online gambit drew a fast and furious backlash from its intended audience, and the company decided to kill the entire campai... |
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Motrin Bows to Social Media Pressure From Moms - Removes Controversial AdOne would think that few ads could be less controversial than ads for painkillers, but over the weekend, McNeil Consumer Healthcare, the maker of Motrin, found itself in the middle of a major controversy on Twitter, FriendFeed, and other social networks. Motrin's latest ad discusses the advantage... |
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Motrin: A Case Study In Social Media Marketing - Part 2Update: 11-18-08; Kathy Widmer, VP of Marketing apologizes on the home page of Motrin. This is the follow-up post to one I wrote on Diva Marketing on 11-17-08 on how social media changed the direction of a Fortune 500 company's marketing campaign. ... |
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Moms In Uproar Over Snarky Motrin Ad [Badvertising]When Johnson & Jonson debuted a web clip this past weekend — a psuedo-advertisement for Motrin, in which a snarky, slangy female narrator gripes about the social pressure to "wear" baby slings — Twitter moms freaked out. The narrator says, "Supposedly it's a real bo... |
