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17 Dec

Jedi Metrics: How To Overcome Resistance To SEO Efforts

"These are not the droids you're looking for..." Ever wish you this kind of Obi-Wan, Jedi power to win the resources, funding, and support required for your SEO? Continuing from my last column, here are my three "Jedi Metrics" to effectively overcome organizational resistance...


Cross-Channel Metrics Among Hot Topics at Retail Think Tank Meeting Hosted by Deloitte, Sterling Commerce

Industry Thought Leaders Tackle Next Steps in Vision of Cross-Channel Retailing ...

Bury Marketwi...Releases October 19

USEPA & NHTSA To Propose New Efficiency Metrics For Electric & Hybrid Vehicles

Image credit:ETV Motors animation video excerpt. Mpg and Kilometers per liter are so 'Model-A .' The world needs efficiency metrics that make sense for all EV types, in all nations. At this moment in the history of surface transportation, a unilateralist metric is called for. Coincidental...

Bury TreeHugger October 19

Boomi and Model Metrics Team to Maximize Value of CRM Applications for Global Forex

Boomi's Easy-to-Use Integrations Lower Costs, Mitigate Risk & Provide Real-Time Analysis ...

Bury Marketwi...Releases October 13

Kevin Durant Not A Fan Of Mildly Abstruse Basketball Metrics [Nba]

Kevin Durant Not A Fan Of Mildly Abstruse Basketball Metrics [Nba]

Durant responds, via Twitter, to criticism of his oddly atrocious plus-minus rating: "love all the REAL basketball fans who appreciate hardwork, passion and love for the game..and not jus 'plus and minuses'...wateva dat is!" Somewhere, Joe Morgan nods. [Twitter, TrueHoop] ......

0 Comments Bury Deadspin October 12

Analyzing TV 'On-Air' Promos With Online Ad Metrics

n the online ad world, so much is measurable. You can know how many browsers viewed a page or an ad, you know how many interacted with or clicked on an ad You can know how many of those browsers immediately visited the advertiser's site, or how many visited the site days or weeks later. Advertise...

Bury Online Spin October 08

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