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Woulda, coulda, shou… yeah, it’s better I didn’tI don’t think my CJ/YJ/TJ Jeep phase is over. It’s just on hiatus for a variety of reasons that you or anyone else could care less about. Meanwhile Dan carries the Rubicon-proven, built-in-Toledo torch around Hemmings HQ (which by the way had nothing to do with the fire we had in our ... |
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Rubicon Project Opens NYC OfficeOnline advertising network optimizer Rubicon Project has announced the opening of their NYC office today. Josh Wexler, Director of Strategic Publisher Acquisition will run the NYC office. Rubicon has offices in NYC, San Francisco and their headquarters in Los Angeles. Rubicon has raised $2... |
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Yahoogle's Demise: Yahoo's Loss Could Turn Into A Win; Doubts About Microsoft's InterestWith Jerry Yang seeming to beckon Microsoft (NSDQ: MSFT) back to the bargaining table now that its search ad pact with Google is dead, ad executives speaking in between sessions at Ad:Tech NY think the company should try to right itself instead of seeking another savior. Most ad agency execs I sp... |
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Online Ad CPM Rates for Q3? I have Good News & Bad NewsAccording to a new report from the Rubicon Project, online ad rates dropped 11% between Q2 and Q3. Now, before you head for liquor cabinet, you might want to take a look at the individual rates for each vertical. Some saw drops of almost 20% while others gained by over 35%! You can download the ... |
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Reports: Do you prefer your banner ad revenue weak, or really weak?Prices for banner ads dropped eleven percent across 270 ad networks last quarter, a new report by ad-matching company The Rubicon Project shows. Its hardly surprising that this form of online advertising is getting hit by the economic downturn. While search engine ads can demonstrably make advert... |
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Rubicon Study: Online Ad Rates Down, But That's No Reason To WorryThe average price for an online ad dropped 11 percent in the third quarter according to a market report released by The Rubicon Project today. But Frank Adante, CEO of Rubicon, doesn't see that as bad news:"The supply is growing so fast that the spend simply can't keep up. The speed of growt... |
