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Tom Doctoroff: Chinese Consumers: On Rocky Shoals but Not ShipwreckedThis is the first time in history in which a Chinese middle class of broad scale (125-150 million people) has confronted a global economic shock, begging the question of how spending behavior will - or will not - shift across a suddenly-altered economic landscape. Marketers hoping to counteract ... |
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You need changeObama marketed change to the Americans, inspired by that Poonam Mahajan wants to market change. We won’t short change her by asking her to change the media presentation of her family history. But let us look at what she can do here. To the reserve bank we need change: those 25-50-1... |
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FASHION BITS: JENNIFER HUDSON APPROVES GAP ADS / JANELLE MONAE, TREY SONGZ & FLO-RIDE FOR ‘GAP MERRY MIX’Jennifer Hudson has given popular clothing company the Gap the go ahead to release the Christmas advert featuring the singer smiling and wearing a bright red sweater. The company considered pulling the ads from its holiday campaign following the murders of Jennifer’s mother, brother and seven-ye ... |
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Bubble & Bee Finds Organic NicheDeseret News: The busy home of entrepreneurs Stephanie Greenwood and Steve Thomas smells of lemon, cloves and lavender. White marker-boards cover walls of the home, which serves as headquarters of Bubble & Bee Organic. On one board is a list: “Due Nov. 15: Pit Putty = 800, Lip Balm = 1... |
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Good Questions: Green and Safe Home Product Resource List? Los AngelesAn AT reader writes in with a question about cleaning product safety resources: Hi AT, I was wondering if you had any online or offline recommendations for learning the ins and outs of knowing which products to use from both a hypoallergenic and green perspective. My daughter is 3 years old an... |
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Starting New ProjectsBeing a fledging online entrepreneur has it’s drawbacks. I keep thinking of new things to do as the entry barrier is virtually nothing for me - design, marketing, content etc…are all things that I’ve spent individually time on online. So I find myself starting a new project eve... |
